Saturday 8 January 2011

Drum and Bass cliches

This appeared on my blog on www.kmag.co.uk/blogs/rinse_and_repeat in April last year...

While everyone knows clichés become clichés because they're true, each scene has its own set of signs and signifiers that have become a shorthand way to describe what it's all about.

Better drum & bass's overuse of the colon and scientific label names, than trance's stupid hippy drug references. Did I say stupid? I guess I meant 'stuck in the 90s'. Whatever, I digress. See if you agree with the following and feel free to post your own suggestions below...

The Colon
OK, Soul:r get a pass because they got in there kind of early with this, but from now on can everyone please try and exercise a modicum of restraint when it comes to redundant punctuation marks? Thank:you.
See also: Exclamation marks on flyers.

Tiny Labels With Grandiose Pretentions
Really? You're calling your label Synesthetic Systems? Are you a neuro surgeon? Some kind of cult? A division of Microsoft? No, you're in your bedroom at your parents' house, using their BT Broadband connection. Good for you for having big ambitions but it takes more than a fancy name, kids. Richard Branson called his start-up label Virgin – not exactly a great endorsement of his prowess but it worked.
See also: Starting your own label because no one will release your tunes because they're not actually that good.

Rewinds
I actually like rewinds. It's kind of the DJ equivalent of that thing you do where you listen to your latest favourite tune on repeat for about a week until you are sick of it. Which is why just the one rewind is enough thanks.
See also: Teasing 'The Nine' over anything

Anyone Just Getting Into Drum & Bass For The First Time Believing That It's Only Been Good Since They Started Listening To It And Has Never Been That Good Before Nor Will It Be As Good In The Future
That, basically.
See also: Everything since 1998 being shit

Inside The Ride
If by 'Inside' you mean 'bored of' and by 'The Ride' you mean 'the same tired metaphor used to describe a DJ's set', then I am that.
See also: 'Keep it locked'

'Crews'
All from roughly the same part of the country? Check. All got lighters? Check. Whistles? Check. Ever going to see each other again after tonight...? Not really a crew then are you?
See also: Post suggestions for the proper collective noun for a bunch of whistle blowing, lighter-waving ravers in the comments below...

Hyperbolic Press Releases
"The very first time I:U:D's latest tune, 'Attic Conversion' was played out, everyone on the dance floor literally started orgasming. The bassline is so heavy that coma victims in a nearby Shrewsbury hospital woke up and started raving in their intensive care beds. Intense indeed...!"
See also: Misspelled adjectives

Making content out of forum posts
Could you be a bit more meta, please? Why don't you just hit 'print screen' and then photocopy it, take a photograph of the photocopy, scan it in, put the jpeg on flickr and then make a blog post about it? Content that's just an aggregation of other people's content isn't really content is it? And is it even a cliché? You might think not, but I was recently working on this TV ad where they wanted to use The Prodigy's 'Firestarter' as the backing track. The publisher wanted £987,654,321 to use it because there are 40 samples in it. 40 samples, people. Just sayin'...

No comments: